Your Company and SEO Marketing
Embracing local SEO for your company’s marketing efforts can provide the game changer needed to boost your business. Local SEO is driven by keyword strategies, so partnering with an internet marketing company that specializes in research will help ensure that you receive top rankings among the search engines. Facts support this. It might not come as a surprise to you that 96 percent of all consumers search the internet to find local businesses and 67 percent of those searches are directly affected by the business’ geolocation. If you have a good local SEO in Kelowna BC plan in place, then your business will not miss out on the competition.
Just consider the way Google ranks their search results, and you might get a better understanding. For starters, provided you have your business already set up on Google+, the address associated with your page puts you in the geo-cyber-spectrum to be listed as a result. Google also looks at your presence in online directories as well, so the more times you are mentioned in these, the better it is for your page ranking.
Also, keep in mind that today’s world is a lot different than that of the 80’s and word of mouth can be both good and bad for your company. As for local SEO and ranking well on Google, it is best to have great customer service to back all of your listings. That way, when new customers find you, they will see a listing of someone who has done business with you in the past and has something good to say about your company. In the internet age, customers can and will comment on your Google+ with a good or bad review. Therefore, it is important to remember that pleasing the customers extends well beyond the sale.
After your local SEO Company establishes a strong presence for you within the search engine community, they will build reliable backlinks and write professional, optimized local SEO copy for your website that conveys an original, relevant and professional understanding of your business. Google looks heavily at these factors, especially in regards to website content.
Get stuck on the train to nowhere by only promoting your business through paid advertising. This can be a short-term solution, but in no way does it maintain a standing relationship with your current and potential customers. Local SEO is earned business and keeps you relevant in your community. Use a trustworthy medium to build your business and watch it grow over the years instead of seeing a steady decline when the advertising dollars run out.
Hire a local SEO company to create a website for you. SEO is search engine optimization, a marketing technique that aims to rank your website on top of search results. Your website should include important and useful information about your business, and photos to add visuals. You can increase your rank in search engines by effectively using keywords in your webpage that are frequently typed or used by your target market.
It is not enough that your local SEO marketing techniques catch the attention of your prospective customers. Studies show that the average web reader scans articles on the Internet before moving on to another link. Thus content should be unique and should optimize keywords to spark interest and result in sales.
Optimizing the text content of your website is winning just half the battle. The other half involves visually impressing your readers through your web design. If you don’t have the skills to design a website, you can hire an SEO web design services expert to create one for you