Tradeshow marketing is one of the most important forms of marketing for small businesses. These events are opportunities to get in from of potentially hundreds or thousands of other people and business owners to promote your services. This is a rare case where you are able to get in front of so many people in such a short amount of time and it is extremely valuable to perfect your trade show display and present your business in the best manner possible.
Display Booth Marketing
There are many techniques to make sure your business is visible at the trade show and one your display. Your display booth needs many things but most importantly it needs to reflect your brand, colors, and your business name and maybe your website as well. Make sure your company name is at the TOP of your display! During the event, your employees and other colleagues will be standing in front of your booth. If your brand name is too low on the display, it will be hidden behind the bystanders and nobody will know if it is your company! This is a critical mistake to avoid if your business isn’t a household name. See the example below with the name in big bold letters at the top of the trade show display.
Interactive and Digital Marketing Displays
Another great aspect of your trade show booth should be a digital and interactive part of your booth. This will engage customers and present your digital marketing strategy in a video format or people will be able to interact with your brand. A great example is having videos playing of projects you have completed on various TV’s or if someone can interact with software you have built to experience it first hand with an experienced user near by to help guide them through it. This interactive and digital marketing displays will help a customer remember your company and impress many users to go with your business.
Everyone likes free stuff. Some of the most important items to bring are your company’s marketing materials and branded promotional products. It’s important that you have things to give out to people who walk by. Simple brochures describing your company, its projects, and what sets you apart from the other companies is a must have. Other items such a pens, pencils, coffee cups, tote bags, stress balls, and other useful office or niche products would be great give aways. It may not seem like these are important but you never know when someone is thinking about a purchase and they happen to be using your pen at the time. They might decide to go with your business because your company was in front of them right at the correct moment. Big name companies like McDonald’s, Victoria Secret, Nike, Pepsi, Coke, Budweiser all run ads constantly on TV. Everyone knows who they are but they are trying to catch someone right at the buying moment that they want to visit that business. The same applies to your promotional products and overall marketing strategy.
Give Away Marketing
Promotional products are great but everyone gives them away. To set yourself a part, have one or a few items to give away by collecting business cards. These big ticket items show be something unforgettable to your potential clients. Give away something unique that costs $25-$50 that they will be excited to win. A few examples are Bluetooth speakers, DVD’s of shows, or a gift card to an expensive restaurant. These great products will spread the word throughout the trade show that your business is giving away something extravagant and more people will come visit your booth just to enter the giveaway.
Use all of these tips for your overall Trade Show Exhibit Marketing to benefit your business and make sure you are seen in the best possible light to the hundreds of visitors and colleagues that visit the trade show.