In 2018, you need to have a comprehensive online marketing strategy in your sales and marketing business plan to enhance your web visibility and drive more revenue. In this post, our friends from one of the best Vancouver digital marketing agency will look at the major online marketing trends you should pay more attention to this year. Paying careful attention to these trends will give you a big leg up over your competitors, and make 2018 more profitable for you.
Content Marketing that Attracts and Engages Prospects
Today, websites are increasingly shifting from simple blogging to more complicated strategies that involve ebooks, infographics, etc. While you don’t necessarily have to go all out like that, you should be offering your audience great value from the content you post.
The thing to keep in mind is that most people go online to get educated. They want straight answers to their burning questions or learn more about things they engage in so that they can do them better. If you can successfully satisfy their need for your content, you’ll win their attention. Publishing awesome content consistently should hold their attention, and this can drive repeat business.
Video will Continue to Dominate
Are you interested in Facebook Live just yet? Well, you should be. Facebook recently published data showing users are ten times more likely to comment on a Facebook Live video than on other posts. And even if your business does not rely much on Facebook live, incorporating video into your marketing is crucial.
On average, 45% of users watch over half an hour of YouTube or Facebook videos every week. Considering there are over 2 billion active Facebook users in the world, this would mean over 1 billion people watch half an hour of video a week. That’s quite a large audience to explore.
Perhaps the main reason why video is much more popular is that it communicates more effectively for most users, and hold more attention than still images and text alone. That why many small businesses who’ve sought out for video from their online marketing services have been finding huge returns. Whether it’s a form of content or a paid ad, video is very effective in driving huge amounts of engagement.
In the last few years, Facebook ads have become quite sophisticated, and it’s finally at a point where you can target an audience more effectively and gain valuable insights from them. Without a strong Facebook ad presence, you are losing valuable customers to your competitors.
The relatively low average cost-per-click on Facebook makes it a cost-effective way to reach a highly targeted audience on a platform where they spend a significant part of their time. To multiply the impact, you can mix Facebook ads and video. Branded video or advertisement on social media generates over 1200% more shares than images and text combined.
Search Engine Optimization
When combined with content marketing, SEO can take you farther, for longer. Both are the most cost-effective ways of powering up your visibility and organic reach on the internet. SEO involves the use of certain techniques that work towards getting your web pages into the top spots on the search engine results pages (SERPs). This makes it easier for prospects to find you by just searching a topic they’re interested in.
Some of the basic SEO techniques to help your site get indexed and ranked at the top of search results include: a well-designed, organized, and responsive website, strategically placed keywords, clean page URLs, and link building.
Search Engine Marketing Vancouver can help you harness with the power of the internet and take your business to the next level. The trends we’ve discussed above will help you boost your organic traffic, gain more visibility, and engage more users to turn them into loyal customers. To get the winning edge over your competitors and expand your business in 2018, be sure to use these trends and avail the right online marketing services.